This blog provides a comprehensive overview of the greatest trends shaping the women’s fashion industry and offers assessments of the scope to these emerging technologies in order to provide guidance on how they can be incorporated into various business models.
Fashion is one of the largest industries in the world and generates an estimated US$1.5 trillion annually. It’s not surprising that fashion’s business model has not changed much over the past 20 years. New exciting technology trends are changing the face of women’s fashion.
AI
Artificial Intelligence is being used by brands to improve customer shopping experience. For example, their website has a chatbot system that can understand the apparel requirements of users.
New Fabrics
Technology trends in novel fabrics are transforming women’s fashion in the garment industry. It also helps animals to be protected and is an attractive option for the future.
Augmented and Virtual Reality
Fashion technology has combined the virtual world and the online world to create a new fashion industry. With VR technology, consumers can now try on outfits online. This gives them more control.
Mobile Shopping
Mobile shopping is quick and easy. Safety has been added to the shopping experience with technologies like facial recognition and fingerprint ID. Many fashion lovers prefer to shop on their smartphones.
3D printing
Many fashion brands around the world are now able to use 3D printing to create on-demand production. They can also create custom clothing and creativity as well as sustainability.
As technology trends continue to transform women’s fashion, it is becoming less practical for brands and companies to produce large quantities of apparel months ahead of time with no guarantee of sales. In this rapidly changing modern environment, brands that move at a faster pace and respond more quickly to market needs are likely to be winners.
