You can find inspiration for your digital marketing career by looking at the most popular blogs, videos, guides and infographics.
This article will highlight some of our favourite digital marketing campaigns. We have included a range of formats and formats to give you an idea of the different strategies that have worked for brands, companies and individuals.
We will also discuss the various publishing platforms digital marketers use and how they can help a marketing team achieve its goals.
Let’s get started!
Types of digital marketing content
Content is essential for digital marketing campaigns. The forms and methods used depend on the type of campaign or long-term strategy. This article has detailed content types. However, you can find out more about the most common types of in the following paragraphs.
Blogs
Most companies and brands have a blog on their websites. Blogs allow users to ask questions about products and services. They also rank for similar searches on search engine result pages (SERPs). Blogs can also cover industry news and user success stories.
Interviews with customers, employees of companies, and other relevant figures may also be featured. Blogs can have different goals, but they are generally used to rank websites on search engines results pages, promote products or services, build brand authority and instill trust among users.
Listicles
A listicle can be described as an article or blog post that contains a number of lists. The content and goals of the site will determine the subject matter. Some examples of listicle titles include “10 signs that he’s going soon to propose”, “5 ways you can beat the January blues” or “23 films that inspired Stranger Things.”
All of them have a common feature: they include a number at their title. This signals to the reader that the post will include an easy-to-read list that is related to the title. Listicles are easy to create and share, which makes them an appealing choice for content creators in digital marketing.
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Ebooks
An organization can offer its website visitors an excellent opportunity to get a significant product for free by producing and disseminating electronic books, also known as ebooks.
These free, downloadable products allow company insiders to demonstrate their industry knowledge, explore products and features, answer frequently-asked questions, and help users overcome specific problems.
An ebook is different from other types of text content in that it has more detail and length. Ebooks are intended to be a longer read. They can have many pages but if they are properly marketed, readers will enjoy reading and rereading sections of the ebooks in order get the most value.
An ebook allows the content marketing team to repurpose old blog content that isn’t getting as much traffic. Instead of letting blog content go to waste, it can be updated and extended for ebook use.
An ebook is also a proven way to get leads. The content is available for free but the user must submit an email address or complete a survey to receive their copy. This information is valuable to content marketers who can use it for future email marketing campaigns.
Infographics
An infographic is a collection of graphic or illustrations that represent data points relevant to a company’s customers. It is often highly stylized and eye-catching. Graphics can be in the form of graphs, pie-charts or numbers, with some text.
Infographics allow users to easily understand complex concepts and pieces of information. Infographics are less popular now than they were in the mid-2010s . However, their value should not be underestimated. This type of engaging content is still an effective way to quickly share knowledge with large audiences.
Video
Due to the popularity of video platforms like YouTube and TikTok, watching videos has become a popular way to consume content online. Video is becoming a more popular digital content tool. Many companies use it to communicate with customers and tell stories about themselves. There are many types of video content, including animations, live video, webinars and interviews.
This format can be used to troubleshoot common issues, demonstrate new products, teach or mentor, or just add a human touch to company content channels.
There are many options available for video publishing, including social media platforms such as YouTube, Snapchat and TikTok. These platforms allow users to share, comment, like, and dislike videos, which can increase their visibility and help them go viral.
