It is the lifeblood of all things, from brands to algorithms. It is the white whale of every day and can grab the attention of even the most fleeting of eyes. You have only seconds to create engaging content. Bad content quickly gets swept to the bottom of obscurity. You don’t need to focus on the top Google. How much time do you spend scrolling down the feed?
Why Content is King
You want to be at the bottom of the feed. You want to be the next in line on as many devices as possible. How relevant is it, particularly on the web?
1. Engagement time
The USA average adult spends just over two hours on Social Media. The average Instagram user uses the app for just under an hour per day. People spend more time viewing content created by others than they do talking to people they know.
It is obvious that these people spend so much time on these platforms. It conveys value and has meaning. It is impossible to overstate the importance of audience engagement.
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2. Stand out
It’s also the easiest way to stand out. It’s easy to blend in but true entrepreneurs stand out from the crowd. It’s crucial to film all the chaos. All content is king or good. Remember that you are creating your own path. It is fascinating to hear your story, whether you are aware of it or not.
Many people feel stuck. They wish they could unleash their creativity and let the message flow. Capturing content is another. Get used to taking a lot of photos with your phone.
The majority of content producers will only use 95% of the footage that they capture. This leaves the audience with precious little gems and nothing but gold.
There are many tools that can help you transform raw footage into valuable fuel for your business. Remember that first impression are important. As a brand that is growing or maintaining, you must always strive for the highest quality in production.
Although the hot reel from the camera has its charms, it shouldn’t be misused.
3. Reading is not as good as visual content
Although this is average, people don’t enjoy reading. An average 25-34-year old reads 7.2 minutes per day. These numbers don’t increase as you age. It is important to get to know your audience and meet them where they are. Even if your audience only spends a few minutes per day reading, you need to make sure that your blogs are high-quality and your topics are interesting.
It is not surprising that people are less proficient readers than they should be, given their age. You will notice that the Alex Hormizi video style hits differently when you realize that the text is not meant to be flashy, but to guide people and help them take in the information.
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4. Speed and ease
It can be easy and quick to create content. It can be difficult to make this happen. However, writing content and committing to one day of shooting can help a lot. Don’t allow distractions to distract you. Book a studio or hire a professional to assist you.
Your content will be available online, in the wild, and selling you at all time. It is important to take this seriously and invest the necessary time and money.
Content is king. Let’s not forget to mention a few last points. Generating and producing content online is the best way for you to be noticed and maintain your relevance. People are more likely to look at content than read blogs or books. It is important to get to know your customers. Spread your wings among all people.
It’s unlikely to get the coverage you want if it’s too niche. It’s unlikely that anyone will stay on the site beyond the first tenth. Finding the right balance means balancing relevancy and value with the audience and presentation. The best thing is to do it. Without any content, you won’t get one like this.
There will be a lot of trials. That’s not ideal. Let low performance and head-scratching mold and shape how you write and structure your content. Encourage you to be more open and less rigid.
Produce more, no matter what you do. And don’t forget, you’re an entrepreneur. You are here to make your mark and stand out from the rest. You’re here to stand out from the crowd, so why not give them a show?
